paid-search
paid-social-media
search-engine-optimization
conversion-rate-optimization
marketing-attribution
salesforce-marketing-cloud
visual-identity
thought-leadership
Project Type
Integrated higher education growth strategy
Technology
Drupal Google Cloud Platform Google Tag Manager Server-Side GA4 + BigQuery Salesforce Marketing Cloud Google Ads API Meta Conversions API TikTok Events API Looker Studio Cloudflare Workers Algolia Search
SCAD needed a connected digital growth system built to turn global interest into qualified inquiries, applications, and enrollment.
Turning global ambition into measurable enrollment growth
Brief
Challenge
Solution
Build one acquisition system across media, content, data and conversion.
We connected paid search, paid social, SEO, CRM audiences and conversion journeys around program-level intent. New landing experiences shortened inquiry paths, server-side measurement improved attribution, and automated audience signals shifted investment toward the programs, markets and prospects showing the strongest enrollment potential.
Results
SCAD turned global demand into stronger enrollment growth.
Qualified inquiries rose 41% while cost per application fell 28%. Application starts increased 36%, and integrated campaign reach expanded SCAD awareness across priority markets.
Credits
A multidisciplinary AX3® team united strategy, media, social, search, analytics and technology. From audience architecture through attribution and optimization, every workstream was engineered around one objective: measurable student growth.
