ecommerce-strategy
shopify-plus-development
ux-ui-design
content-strategy
social-media-marketing
search-engine-optimization
Project Type
E-commerce & digital growth
Technology
Shopify Plus E-commerce Digital Marketing Social Commerce
Scaling a cult fashion destination from downtown New York to a global digital audience.
A digital-first identity for a global fashion disruptor
Brief
Challenge
Solution
Turn brand discovery into digital momentum.
We aligned commerce, content, search, and social around the same understated visual language that defines Frankie. The experience prioritised product discovery, editorial storytelling, mobile shopping, and frictionless conversion—creating a digital system designed to turn cultural relevance into measurable growth.
Results
From downtown favorite to global fashion force.
TFS evolved from a Lower East Side destination into an international fashion business with a powerful digital engine, a devoted social community, and growing retail presence across New York and Paris.
Credits
A multidisciplinary AX3 collaboration connecting strategy, commerce, content, performance marketing, and technology around one unmistakable global fashion brand.
